Freight Booking App
Use Case
SOLUTION: DEVELOPMENT
Sector: Transport & LOGISTICS
Revolutionizing Freight Booking: Online Self-Service App reduces call centre needs.
The Client
The customer is a leading European shipping company that operates ferries around Europe, operating over 20,000 sailings every year.
The Challenge
The customer operated a manual call centre using a deteriorating digital system to support its freight booking capabilities. The result was a slow and heavily resource-driven service that often couldn’t meet the needs of its freight customers.
Platform Smart’s Solution Overview
Platform Smart took on the challenge of developing a user-friendly mobile app for iOS and Android, allowing customers to book and manage freight crossings online easily. This encompassed various aspects, from booking to selecting sailing charters, dates, VAT, and even vehicle validation. We meticulously crafted functional and non-functional requirements in close collaboration with key customer stakeholders and customer-facing teams that had to live and breathe their customer's problems. By aligning with the customer’s future strategic technology vision and its parent company's objectives, Platform Smart designed the high-level architecture to ensure the app harmonised with the broader technology strategy and branding. Platform Smart delivered this critical solution efficiently on a Fixed Price basis, providing comprehensive project management, development expertise, and business analysis.
The Outcome
The customer has transformed the customer engagement process and streamlined its call centre capability to be able to meet its corporate vision whilst reducing resource requirements. The app developed by Platform Smart enabled revenue growth while reducing costs, delivering a remarkable return on investment for the customer.
“This was a really interesting and exciting project to deliver, one that you can see an instant benefit from both in terms of increasing the strength of the customer's brand as well as improving their bottom line.”
Platform Smart Managing consultant
To find out more about this engagement or our experience in the Logistics & Transport market get in touch.
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